B2B Reference Storefront for Emporix Commerce Platform

As businesses increasingly demand robust and scalable API solutions for their commerce needs, Emporix sought to manifest its API capabilities in a real-world scenario. This project revolved around the design of a reference storefront that encapsulates the versatility of Emporix API and showcases its potential in a B2B context.

project summary

Client

Emporix

Role

Design Lead

My Contribution

Wireframing
Prototyping
Usability Tests
Iterative Design
Design System creation
RESEARCH AND DISCOVERY

Stakeholder Interviews

Engaged with Emporix team members to gather in-depth knowledge about the API capabilities and the specific features they wanted to highlight.

B2B Market Analysis

Reviewed current B2B e-commerce trends to ensure the storefront design would resonate with the target audience and meet industry standards

DESIGN & PROTOTYPING

API Integration Mapping

Established a blueprint for where and how various API features would be integrated into the storefront to maximise visibility and utility.

High-fidelity Prototypes

Developed detailed prototypes, allowing stakeholders to interact and get a feel for the storefront, ensuring the API integration felt organic and intuitive.

Design system