Sketches and wireframes are designed around the idea of segmenting users depending on their type: Personal, Wealth Management or Business.
Once the first version of the design, based on the wireframes, had been finalised, I developed an interactive high-fidelity prototype.
The aim was to better showcase all the interactions and design decisions.
View Prototype
The decision to divide the homepage into three user types—Personal, Wealth Management, and Business—stemmed from recognising their unique needs. This segmentation offers clearer navigation and content relevance, ensuring a tailored and efficient user experience for each group.
The hero section sets the tone with an image and a trust-instilling tagline. As users scroll, they are introduced to the services through concise descriptions, ensuring easy navigation and understanding. A structured step-by-step process further demystifies the firm's approach, while the testimonial adds a touch of authenticity.
The search page has been completely redesigned to be as helpful as possible. It includes a summary of the latest viewed pages, a list of popular searches and filters to help the user browse through the search results.